Free On-Demand Webinar: Winning Strategies for SEO, GEO & AI Visibility
Join Philip Weafer, AVP of SEO, and Adam Barber, Global CCO, as they explore how AI is reshaping search and what marketers need to do to remain visible across Google, ChatGPT, Gemini, Claude and other AI-powered platforms.
In One Hour, You’ll Learn How To:
- Improve visibility across Google, ChatGPT, Gemini and AI Overviews.
- Build authority that earns citations from AI systems.
- Measure success beyond traditional organic traffic.
- Prepare your SEO strategy for the next generation of search.
Presenters
Philip Weafer is Brafton’s global Associate Vice President of SEO based in Ireland. He has a full decade (and counting) of digital marketing experience to his name. He’s a big sports fan with a keen interest in teams across multiple countries and competitions. During his free time, he (attempts) to play golf and other sports socially to an impressively average standard.
Adam ist weltweit für die kommerziellen und Kundenstrategie-Teams von Brafton verantwortlich. Er arbeitet seit über 20 Jahren im Content-Marketing und hat in dieser Zeit Braftons Aktivitäten in den Regionen Asien-Pazifik und EMEA aufgebaut. Adam verfügt über praktische Erfahrung in allen Bereichen des Agenturalltags, von der Leitung kreativer Teams bis hin zur Entwicklung von Wachstumsstrategien. Er hält Vorträge auf Branchenveranstaltungen und schreibt regelmäßig für unseren Blog.
Why Watch?
Search is no longer confined to Google SERPs. Buyers now move between search engines, AI assistants, video platforms, online communities and brand websites throughout their decision-making journey.
Understanding how to earn visibility across this expanding ecosystem is becoming a key competitive advantage.
Whether you’re responsible for SEO, content, demand generation or overall marketing strategy, this recording offers practical frameworks and actionable recommendations you can begin applying immediately.
Get the Full Recording
Access the complete recording to learn how leading brands are adapting their SEO, GEO and content strategies for AI-powered search, along with practical recommendations you can apply to improve your own visibility.