Link Building Services
Building Strong Links for a Stronger Online Presence
Are you looking for a link building service to drive referral traffic to your website? High-quality, authoritative link building helps boost your online presence and is a core component of any strong SEO strategy.
Brafton is much more than a link building agency. We offer a suite of SEO services, including link building services, to thrust your content marketing efforts toward success.
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How Link Building Works + Why You Need Strong Links
Building links means deploying strategies that help you acquire backlinks, i.e., links that lead back to your website. You can think of backlinks as endorsements from other reputable sites, signaling to search engines — and readers — that your website is credible, authoritative and relevant. In short, you need good backlinks because they:
- Reinforce Your Quality Content: Backlinks direct search engines to pages that are already optimized and relevant, reinforcing their importance.
- Support Your Keyword Strategies: Links from anchor text with relevant keywords help search engines associate your site with those terms.
- Amplify Your Internal Linking Efforts: Strong backlinks to key pages help distribute authority across your site, which you can take advantage of with strategic internal links.
Why You Need Strong Links
Link building is part of a well-balanced SEO strategy on your way to becoming a more authoritative website.
Effective SEO Link Building Strategies
There are lots of effective ways to build high quality backlinks. Each link building technique varies in its approach, but all have the same end goals: better search engine rankings, higher authority and more online visibility. Brafton employs a host of effective link building strategies, including:
Guest Blogging
One of the most effective ways to gain referral traffic is via content creation, specifically guest blogging. For this approach, our writers create quality content on your behalf for other reputable websites‘ blog pages, placing each backlink strategically — all the way down to the anchor text.
Outreach Campaigns
This classic approach to link building sees our team reaching out to authoritative websites and engaging decision-makers to help get your links in more places around the internet.
Broken Link Building
This strategy involves finding broken links on reputable, relevant websites and suggesting your related content replace them.
A word of caution: Not all link building efforts are made equal. Some agencies’ link building services will target everything and everyone. Casting a wide net isn’t always a winning strategy, and too many backlinks from poor-quality websites can harm your SEO. Your content deserves quality backlinks from reputable websites, and our link building experts can help you achieve that — one relevant link at a time.
Link Building Services
At Brafton, we offer link building services that support a full-fledged SEO strategy:
Internal Link Audit
In addition to building a strong backlink profile, our experts will evaluate opportunities to improve the internal linking structure of your website, strategically increasing Page Authority and rank by spreading authority across your website.
Link Building
A healthy backlink portfolio is crucial for developing a successful SEO strategy and maximizing relevant traffic to your site. Our specialists can execute link-building outreach and support to help you strengthen your backlink profile over time. Our proven strategies and tactics can help boost your site’s authority, generate referral traffic and forge valuable link-building partnerships.
Local SEO Management
Brafton will create and oversee your local SEO strategy to optimize your SERP presence for local queries. This includes the appropriate recommendations, guidelines and best practices for the ongoing management and update of business profiles on Google Business Profile (formerly called Google My Business) and local landing pages for effective local SEO. It may also include business or directory listing management and local Schema markup.
Link Building for Better SEO With Other Brafton Services
Link building can fuel the fire beneath other valuable SEO strategies. Together with on-page and technical SEO, content marketing and other efforts, Brafton can help you build something truly special.
On-Page SEO
There’s an SEO science to adjusting on-page elements of your website, from copy, images and videos to internal linking structures and schema markup. Fine-tuning these aspects of web pages helps improve your Domain Authority and can increase your chance of ranking for the right keywords.
Link building and on-page SEO:
Enhance the User Experience: Internal and external links provide additional context and resources, improving the user experience and encouraging longer dwell times.
Content Marketing for SEO
Link building and content marketing go hand-in-hand. Creating and promoting high-quality content that others want to link to help you earn valuable backlinks naturally by exposing your content to broader audiences to garner more visibility, higher engagement and organic traffic.
Link building and content marketing:
- Support Content Distribution: Link building serves as a distribution strategy, ensuring your content reaches relevant audiences beyond your own channels.
- Create Evergreen Value: Strategic links can provide ongoing traffic and visibility, keeping your content relevant over time.
Technical SEO
Effective Technical SEO requires active optimization so search engines can effectively crawl, index and understand your website.
Link building and technical SEO:
- Improve Crawl Efficiency: Backlinks help search engines discover and prioritize pages, ensuring they get indexed correctly.
- Support Site Architecture: Strategic links to cornerstone content reinforce the logical structure established by technical SEO.
- Help To Overcome Ranking Barriers: Even technically perfect pages need backlinks to compete for highly competitive keywords.
Learn More About Link Building With Brafton
Building links with Brafton, a full-service marketing agency, means you get other important SEO scaffolding, support and expertise to drive your online visibility beyond what a link building service alone can offer.
Every business has different goals, whether it’s boosting local SEO and visibility, driving product sales or building thought leadership. With Brafton, you get a tailored approach to link building that ensures:
- Links are built from sources aligned with your business goals and audience interests.
- High-value links point to the pages that matter most, like service pages, product listings or cornerstone content.
