Content Marketing Agency in St. Louis
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships.
Our data-driven approach to content marketing gives St. Louis-based companies the tools they need to cut through the noise, enhance their online presence and achieve the business results and marketing goals they’re looking for.
Speak With a Brafton Expert
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
Content Marketing for St. Louis Businesses
Since 2008, Brafton has served St. Louis businesses as a full-service content marketing agency. Through blog writing, graphic design, consulting, ROI reporting and more, we help companies like yours achieve marketing goals of all shapes and sizes. We’re here to help you boost brand exposure and win new customers.
How do we make it happen? With dozens of St. Louis clients already on our list, you could say we’re your friendly neighborhood content marketers. It also doesn’t hurt that we’ve perfected our approach through 15+ years of experience building brands and driving growth. We did the work so you don’t have to.
Brafton: A Digital Agency with St. Louis Pride
Community gardens. Performing spaces. Art everywhere you look. These are just a few of the things we love most about St. Louis — and when we fall in love with a city, we don’t kid around. While Brafton will always have roots in Boston, we’ve found a new home in Mound City and we’re thrilled to be part of this warm, welcoming community. If you want to know who we really are, just come find us cheering for the Cardinals, enjoying a piece of history at the Tivoli Theater or enjoying the fantastically friendly local Twitter scene.
We’re happy to be here. Our strategists, consultants, email marketers, graphic designers, videographers and content writers continue to deliver excellent digital marketing services to businesses in and around the St. Louis area. Our commitment as a leading digital marketing agency extends to providing top-notch SEO services, social media platform management and brand strategy development.
Hear From Some of Our Clients:
How We Helped Allitix Go All-In on Thought-Leadership Content
Getting More Eyes on Girl, LASH’s Instagram Page
$12K Worth of Traffic to 1 Stanford University Blog Post
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide St. Louis-based businesses with the full range of digital marketing services needed to transform their marketing efforts, including web development, reputation management and marketing automation.
Content Writing
Our team of content writers works in lockstep with our content marketing strategists to create copy that’s not only valuable and informative, but also ranks highly on search engine results pages. Our written content always starts with data. We kick off the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry.
Our writers take that information and craft content that’s well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers can seamlessly switch gears and write across a range of content types and formats, from educational blog posts to thought leadership white papers, depending on your needs and objectives. The result: highly successful content marketing campaigns that drive meaningful outcomes for clients.
Additionally, we integrate SEO services into our content writing to enhance your online presence and support your brand strategy.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to list you at the top of search engine results pages.
As the leading SEO agency in the St. Louis area, we help clients create compelling content that users want to read. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- On-page SEO.
- Technical SEO.
- Video SEO.
An effective SEO strategy plays a central part in your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.
Our team of digital marketing experts leverages the latest techniques to enhance your online visibility.
Graphic Design
People tend to be visual learners and nothing maximizes conversions — and your marketing ROI — more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include:
- Custom illustrations.
- Formatted white papers, eBooks and more.
- Interactive infographics.
- UX design.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, typography and other style considerations. Everything we help you produce will have the look and feel of your brand. Our visually compelling designs not only enhance your online presence but also contribute to positive reputation management.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering business growth.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content — like blogs or landing pages — and distributed across all your marketing channels. We’ve found that this is one of the most effective ways to maximize engagement and get the ROI you’re looking for. By leveraging social media platforms, we ensure your video content reaches a wider audience and supports your overall digital marketing strategy.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely engaging with your business online first and making a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users can easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users. Our web development expertise allows us to create custom websites that not only look great but also perform exceptionally.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with St. Louis-based companies to maximize their brands’ exposure across the channels with the highest return potential.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead-generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see. Email marketing truly is one of the most powerful channels if you know how to wield it responsibly and effectively, and we do.
Through marketing automation, we streamline your email campaigns, making it easier for small businesses to nurture leads and achieve their marketing goals.
Social Media Marketing
An active presence across all — or at least most — social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
That’s precisely why we’re also a full-service social media marketing agency. Our social strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
PPC Marketing
Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value props to industry developments, all to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day one but change your mind by Day 50, we’re ready and willing to adjust.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.
Our commitment to providing top-notch St. Louis content marketing services helps you achieve your goals without breaking the bank.
