Content Marketing Agency in Chicago
High-quality content is essential for businesses that want to generate interest in their products, elevate their brands and develop deep customer relationships.
Our data-driven approach to content marketing and digital advertising gives Chicago-based companies the tools they need to cut through the noise and achieve the business results they want.
Whether it’s crafting compelling social media content or enhancing your email marketing campaigns, we offer content distribution strategies that can maximize your reach.
Achieve your goals with Brafton: Let’s connect
By entering your email address, you agree to receive emails from Brafton in accordance with our Privacy Policy.
You may unsubscribe from these communications at any time.
Content Marketing for Chicago Businesses
Founded in 2008, Brafton is a content marketing agency specializing in a wide range of marketing efforts, including blog writing, graphic design, digital marketing, consulting, ROI reporting and more.
All of this is done with one unified goal: Help your brand win over new customers and increase its presence.
Our high-quality content and strategic approach to digital marketing and content distribution ensures that your message reaches the right audience.
More than 160 businesses in the Chicago area trust Brafton to meet their digital advertising and social media content needs. After 15 years of helping brands build exceptional content marketing programs, we’ve uncovered the strategies and tactics that work to move the needle for businesses of all types and sizes in The Windy City.
We Know What Makes Chicago Unique
Chicago is best known for its crystal blue coast, 37 bridges spanning the Chicago River and for inspiring Batman’s Gotham City. We want to add “awesome content marketing agency” to the list. Brafton continues to proudly serve the Chicago area for its content marketing needs. We strive to continue growing our presence by offering exceptional service and results that can raise your brand above the competition. You don’t have to take our word for it—listen to what our clients are saying about us.
Hear From Some of Our Chicago Clients:
How We Automated Sales Ops Processes for Quicker Speed-To-Lead
Creating Content That Converts for Transparity
How We Improved EOS´s PPC Performance
How We Improved EOS GmbH’s PPC Performance
87K+ Clicks (& Rising) for the City of Pompano Beach
Helping Crews Control Think Global With Local SEO
The Perfect Content Marketing Cocktail for Lanshore
How We Made Webex’s Blog Go 📈
Page 1 Results for Rosterfy: And How You Can, Too
How Brafton Has Helped ViewSonic Shape Its Brand
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide San Diego-based businesses with the full range of digital marketing services needed to transform their marketing efforts. Our integrated approach ensures that your marketing campaigns are cohesive, effective and aligned with your business goals.
Content Writing
Our team of content writers works in lock step with our content marketing strategists to create high-quality content that is not only valuable and informative but also ranks highly on search engine results pages. Our written content always starts with data. We kick off the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords perform best in the industry.
Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers—even when they aren’t ready to make a purchase. Our writers can seamlessly switch gears and write across a range of content types and formats, from educational blog posts to thought leadership white papers, depending on your needs and objectives. By crafting diverse, compelling and data-driven content, we help engage your audience across various platforms. The result: highly successful content marketing campaigns that drive meaningful outcomes for clients.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to list you at the top of search engine results pages. As one of the best content marketing agencies serving San Diego, we help clients create compelling content that users actually want to consume.
As a leading San Diego SEO agency, we write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re actually able to reach your target audience. Our SEO experts leverage the latest techniques in search engine marketing to improve your online visibility.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
An effective SEO strategy plays a central part in your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.
Graphic Design
People tend to be visual learners, and nothing maximizes conversions—and your marketing ROI—more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include:
- Interactive infographics.
- Formatted white papers, eBooks and more.
- UX design.
- Custom illustrations.
In combination with our graphic design services, we ensure that your high-quality content is visually appealing and effectively communicates your message. Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, typography and other style considerations. Everything we help you produce will have the look and feel of your brand.ing consistency across all marketing channels.
Video Production
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering business growth.
Our video production team creates captivating content that can enhance your digital advertising campaigns.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content—like blogs or landing pages—and distributed across all your marketing channels. We’ve found that this is one of the most effective ways to maximize engagement and get the ROI you’re looking for.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely going to engage with your business online first and make a decision about your company based on that online experience—before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Chicago-based companies to maximize their brands’ exposure across the channels with the highest return potential.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see. By integrating high-quality content into your email marketing, we ensure that your subscribers receive engaging and valuable messages that enhance your digital advertising efforts. Email marketing truly is one of the most powerful channels if you know how to wield it responsibly and effectively, and we do.
Social Media Marketing
An active presence across all—or at least most—social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter and LinkedIn are today’s Main Street.
That’s precisely why we’re also a full-service social media marketing agency. Our social strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social channels and build the most exposure possible for your content.
We create compelling social media content that not only engages your audience but also supports your public relations efforts and content distribution strategies. Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
PPC Marketing
Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns, letting you optimize the right keywords with laser precision for more website traffic, greater brand awareness and a higher number of goal conversions.
By combining PPC marketing with our other digital advertising services, we help you maximize your return on investment across all channels. Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business—from your unique value props to industry developments—all to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whether it’s enhancing your public relations, developing engaging social media content or optimizing content distribution, our team is equipped to elevate your marketing efforts. Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment.
No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime, and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting—completely free.
Our flexible packages allow you to allocate resources to the services that matter most to you.
