If you’re new to your company or new to your role, how do you convince your boss that content marketing is a valuable investment?

Transform every staff member into a marketer. Employees have 10 times the social following as the brands they work for, and the content they share generates twice as many clicks.

Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.

Boost your B2B content marketing with proven best practices.

Content marketing has been around for a long time, but too many marketers are still heeding bad advice – and paying for it.

Inbound marketing is taking the place of traditional advertising, as it has proven to be more cost-effective and better at serving customer intent. But a cohesive inbound marketing strategy requires top-to-bottom integration of multiple content creation and distribution channels, which not all marketers have perfected.

Want to give your patients valuable information? A good marketing strategy can start the conversation.

Technical SEO is like engine maintenance for your website. You won’t get very far without it. What happens on the backend of your site doesn’t stay on the backend.

Video marketing is mandatory for modern businesses. Make sure yours is paying off.

Nearly two-thirds of B2B buyers would exchange their contact info for an eBook. If that’s not reason enough to ramp up your eBook production, we don’t know what is.