23 Tested Methods for Crafting the Perfect Headline Your headline is 80 percent of your work. It’s make or break. Your headline is 80 percent of your work. It’s make or break. So what gives? How do you maximize your headline real estate and create content that drives clicks, shares, backlinks and email forwards? That’s… Weiter »

A strong content strategy can have a big impact on your site performance. For Career Profiles, it led to a 22% increase in organic traffic.

How to repurpose content to influence your audience & boost your visibility.

Lead generation is a top goal for marketers, and a smart content strategy turns website visitors into qualified sales leads.

Content marketing is extremely powerful. Unfortunately, it is equally misunderstood and oftentimes difficult to measure. It’s our intention to educate the market on how to easily understand and quantify the things you should care about.

Advertising spend by SaaS companies is expected to increase 118% by 2020. Getting your message in front of the right buyers is a challenge when so many other sellers are vying for attention.

LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space.

Well-informed content marketing decisions generate better outcomes.

Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.Some buzzwords are great. They have real-world meaning, even if they are overused. But others are just rhetoric, attached to nothing tangible. Digital marketing has not escaped the buzzword… Weiter »

You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.