Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What is content re-optimisation, why do you need it and how do you do it? “If it ain’t broke, don’t fix it” is one of those maxims that should be applied sparingly in content marketing. Case in point: Digital marketers everywhere are buzzing about content re-optimisation. The idea is simple in theory. You take a… Weiter »
Learn how some of the biggest telecom companies in the world won over their consumer bases.
Here’s a checklist to help you prepare for the busy holiday season and create content that drives sales across channels.
UX is the mechanism that makes your custom content work, and marketers need to learn terms like IA, visual design and usability.
How to put your business in the social conversation to influence users looking for purchase ideas.
Engagement is a top marketing goal, and content marketing strategies are one way brands can work toward the results they need for success.
Our in-house experts are sharing their exclusive insights about where to make smart investments in content marketing and SEO.
When it comes to effective tactics for driving SEO results – content is king.
If you’re marketing for one of the 70 percent of brands using video, it’s time to ask: „What’s the ROI?“ Brafton’s guide covers best practices for developing results-focused video strategies and delivering videos that convert viewers.
How is content marketing evolving as we enter a new decade? Read about the top tools, trends and tricks of the trade.