HOW TO DRIVE YOUR ENTIRE SALES CYCLE WITH CONTENT MARKETING
To capitalize on your sales funnel you need a content funnel.
Sales and marketing departments are often disparate entities, operating with adjacent goals but with no way to collaborate effectively.
A defined content marketing strategy aligns each stage of the sales process with a funnel-appropriate asset that serves one goal: move prospects along the buyer journey.
Download our eBook to learn:
- Why your company benefits from a written content marketing strategy.
- The types of content you should create at each stage of the sales funnel.
- How to map each content marketing asset to a sales goal.
- How to track metrics that matter most.
- Which digital tools make your life easier – and at which stage of the funnel.
- How to measure and attribute ROI.
Sales-marketing alignment is a must. No ifs, ands or buts.
{
"en": {
"LastName": {
"placeholder": "Testing-Name",
"submit": "Go Home"
}
},
"de": {
"FirstName": {
"placeholder": "Vorname",
"label": "Vorname",
"validation": "Dieses Feld muss ausgefüllt werden",
"submit": {
"SUBMIT": "Absenden",
"Get Pricing!": "Angebot erhalten",
"default": "Absenden"
}
},
"LastName": {
"placeholder": "Nachname",
"label": "Nachname",
"validation": "Dieses Feld muss ausgefüllt werden"
},
"inboundComment": {
"placeholder": "Ihre Nachricht",
"label": "Ihre Nachricht",
"validation": "Dieses Feld muss ausgefüllt werden"
},
"Website": {
"placeholder": "Website",
"label": "Website",
"validation": "Dieses Feld muss ausgefüllt werden"
}
}
}