How To Conduct Original Research: An Easy-To-Follow Guide for Modern Marketers

Turn Proprietary Data Into Brand Authority, Better Content and SEO Results That Last

Original research is how modern brands earn trust, attract high-quality links and uncover insights competitors can’t replicate.

This practical guide walks you through how to plan, execute and activate original research, from choosing a topic to writing compelling questions, organizing data and more. You’ll learn:

Why original research drives authority, PR and SEO.
How to decide when and how often to run studies.
A step-by-step process for executing effective research.
How to turn original insights into compelling content and campaigns that drive ROI.

Original is one of the best things your brand can be — and this guide shows you exactly how to get started.