What Does a Head of Marketing Do? Career Guide and Responsibilities
A head of marketing is a champion of marketing campaigns, an explorer of data and a strategic thinker. Learn more about this job duty here.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Creating a Comprehensive Marketing Brief: 9 Must-Have Elements
Find out why creating a comprehensive marketing brief is pivotal to hitting your marketing goals and KPIs within budget.
From Blueprint to Brand: How To Market Your Construction Business Effectively
Marketing is important for all businesses, including construction. Learn the nuances of marketing construction companies to attract more leads.
5 Persona Examples You Can Use in Any Industry [+ Free Persona Template]
Find out the best practices when it comes to developing personas and download a free template while you’re here.
The Best and Worst Digital PR Examples
Good PR is hard to come by. Learn how to make the best strategy and delivery by studying some digital PR examples.
How To Choose a Search Engine Visibility Tool
A search engine visibility tool is your window into and path toward higher rankings. Here’s how to choose the right one for you.
Top Marketing KPI Examples (Infographic + SlideShare)
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?
Crafting an Effective Real Estate Marketing Plan: How To Make Your Listings the Talk of the Town
Learn how to create a winning real estate marketing plan with actionable strategies to attract clients and grow your business.
CRM Marketing Examples Prove That Your CRM Is Critical for Content Marketing (Infographic)
Customer relationship management is vital for content marketing ROI. Here are some CRM marketing examples to base your efforts on.
How To Remove Fake Google Reviews: 7-Step Process
You can probably think of a lot of ways Google has made your business better, from boosting your online visibility through Google Search to driving traffic via Google Ads. But one modern headache still remains: fake Google reviews. Negative Google reviews, especially those that are fake, can significantly harm your brand reputation. They’re like party… Weiter »