Brafton social strategists Jill DiLibero and Max Adagio ventured out of the office today to attend the Social@Scale Summit, hosted by Battery Ventures in Boston.
Rapid-fire presentations at the conference included Sprinklr’s Timothy O’Connor, Jessica Gioglio, social media manager at Dunkin‘ Brands, and Kate Stamatakos, social media manager at EMC. The summit centered around innovative approaches to “the 5C’s” of Enterprise Social Infrastructure: Community, Content, Collaboration, Campaign and Conversation.
Jill, Max and our social media partners at Sprinklr were live tweeting insights from the conference. Here are a few that stood out to us:
Social media has shrunk our world. How can brands win? They need to behave like a local business and earn trust #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
Avg. consumer attention span is 2.8-8 seconds on #social. Humans process visuals most quickly: use ‚em #SocialAtScale @savvybostonian
— Maximillian Adagio (@MaxAdagio) April 1, 2014
Who’s going to want to engage with us if we are sending out an assembly line of tweets? #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
Can you really „manage“ relationships? –no. Only experiences @TOC79 #SocialAtScale
— Maximillian Adagio (@MaxAdagio) April 1, 2014
„Success for us isn’t about broadcast, when we see people connecting through the brand, that looks like success“ #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
#SocialAtScale Tip: A brand should have a personality. Social media should have the characteristics of that brand.
— Sprinklr (@Sprinklr) April 1, 2014
Your content is really to celebrate your fans – @DunkinDonuts @savvybostonian #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
Successful social businesses enable employees as brand advocates #SocialAtScalet @kmatakos
— Maximillian Adagio (@MaxAdagio) April 1, 2014
It’s not just about content, it’s about curating that content that goes back to your brand #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
Brands will not survive the social age without experience management #SocialAtScale @TOC79 pic.twitter.com/y8sSQ9Haa9
— Sprinklr (@Sprinklr) April 1, 2014
New #social platforms: you don’t want to be there for the sake of being there #tumblr #SocialAtScale @joshuaslongday
— Maximillian Adagio (@MaxAdagio) April 1, 2014
„Social media is now a team sport“ – @kmatakos #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
The number of touch points and mediums have gone from four to over 50. @TOC79 #SocialAtScale
— Sprinklr (@Sprinklr) April 1, 2014
„We don’t own our social media channels, our fans do…it’s these people who keep us running“ @savvybostonian #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
Would you say your brand is built for visual storytelling? #SocialAtScale
— Jill DiLibero (@jilldilibero) April 1, 2014
