4 ways to apply persona and buyers’ journey insights to content planning
To get the most value from personas and buyer journeys, look for insights that apply not just to content creation, but also to your strategic content planning.
content marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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CTA Optimization Part 1: UX principles you can’t afford to forget
CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.
4 ways to use buyer personas
Having buyer personas is just the first step. Explore four ways to put them to work.
Is PPC overrated? Many marketers opt for inbound strategies instead
According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially for larger businesses, but there are many cost-effective alternatives to paid ads. HubSpot reports that “three out of four marketers across the globe prioritize an… Weiter »
Apps vs mobile web: What’s the best marketing platform for engaging your users?
Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.
Looking forward: What is the physical web and how will it change digital marketing forever?
The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.
2 common pain points of creating buyer personas
The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.
Idiot-proofing content marketing in 3 steps
It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into SEO, PPC and content marketing and have no idea why, or even how to measure the results. If you opened a new location for your… Weiter »
8 ways content marketers make mistakes that waste their efforts
Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.
Behind the content marketing scenes at Brafton with Strategist Hunter Moss
What it’s like to be a Brafton content marketing strategist, from the perspective of Chicago-based account manager Hunter Moss.