Content Marketing Weekly

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!


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Content Marketing Weekly Alexander Santo

The Content Marketing Weekly: Uncovering the Latest SEO Strategies

This week’s CM weekly covers optimizing your website for audio search, owning branded terms in Google with featured snippets, video SEO tips and more!

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Content Marketing Weekly Jeff Keleher

The Content Marketing Weekly: World Cup Hangover Edition

This week’s edition features a handy blog promotion checklist, why „pogo-sticking“ is not a Google ranking factor, the trouble with A/B testing from Google’s perspective and more.

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Content Marketing Weekly Molly Ploe

The Content Marketing Weekly: Don’t get spooked when hunting data

This week, we’re taking you on a demon-hunting – I mean, data-hunting – adventure. Welcome to the Friday the 13th edition of the Content Marketing Weekly.

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Content Marketing Weekly Alexander Santo

The Content Marketing Weekly: This Is Why You Prepared For Quicksand

Though content marketers may not need to swing on vines to avoid quicksand on their daily commutes, they do need to adapt their strategies to avoid sinking lower in SERPs.

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Content Marketing Weekly Jeff Keleher

The Content Marketing Weekly: Summer School Edition

Class is in session with the Content Marketing Weekly. This week we cover AdWords UI updates, marketing automation and buyer personas.

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Content Marketing Weekly Molly Ploe

The Content Marketing Weekly: Relationships, regrets and ROI reports

CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing efforts in their early years.

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Content Marketing Weekly Dominick Sorrentino

The Content Marketing Weekly: Food for thought

T-minus 13 days until the summer solstice; commencing the Content Marketing Weekly now.

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Content Marketing Weekly Stevie Snow

The Content Marketing Weekly: Surviving stress and the internet

New research about optimizing Facebook ads, insights for boosting search results, advice for dealing with stress – and the internet might be broken? Join us for an interesting time with this week’s updates.

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