Brafton Research Lab

Learn about who uses AI in marketing and how they utilize tools for better outcomes.

In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish E-A-T. Three months later, Google added a second E. In this article, I will revisit my study, and draw connections between what I learned then, and what Google is saying now about demonstrating “experience” in the context of web content.

How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.

We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they said.

We polled over 120 marketing professionals to find out how they conduct their content marketing management. See the results for yourself!

In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively.  One of those latest and (potentially) greatest advancements is Google Analytics 4 (GA4). You’re likely already familiar with Google’s Universal Analytics — the previous version of the tool. However, GA4… Weiter »

With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness.

To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.

We found out exactly what our readers want from our marketing in our latest poll. Read on for a recap of the results.

What are marketers planning to accomplish in 2019? What 2018 tactics are they ditching? Read on for findings from our survey.