Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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I love repurposing things and giving them new life. A forgotten pair of jeans turned into a favorite pair of shorts for the summer. An old Mason jar, destined for the recycling bin, turned into a window sill planter for spring seedlings. Plenty of resources went into creating these things for our consumption the first… Weiter »
Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how? Well, you’re in luck. In a digital marketing agency like Brafton,… Weiter »
Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I… Weiter »
While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re here… Weiter »
In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday reality…. Weiter »
While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their search for a law firm online. Despite this, the number of attorneys who report they have a website dropped from 94% in 2022 to 87%… Weiter »
Als die „zwei Steves“ in einer Garage in Los Altos am ersten Apple-Computer arbeiteten, hätte sich kein Marketer und keine Marketerin vorstellen können, dass ihre Arbeit irgendwie ihr tägliches Geschäft beeinflussen würde. Das gilt wahrscheinlich noch mehr für Mode-Marken, Immobilienmakler und Musiker. Und doch werden wir gerade Zeuge, dass genau das passiert. Mit der Einführung… Weiter »
Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely capable of understanding these cues from others. That’s not to mention everything else that reveals stuff about you: clothing, art, the car you drive, even… Weiter »
Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.
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