content marketing

One of Brafton’s content management strategists shared his insight and personal experience to help settle the debate on whether PR or content marketing is the best strategy.

When you know your audience, you can create more engaging, targeted content that will be more effective at turning readers into potential customers.

Blog traffic equating to actual revenue can be a mystery for marketers who haven’t given content a chance. Here’s how one client took 7 steps to achieve blog revenue.

A quick look at the Tweets that really caught our attention from Affiliate Summit West.

Ben shares the inside scoop on what it’s like to be a marketing writer behind a content marketing firm.

Lack of audience targeting could be the reason why your blog doesn’t resonate with readers. Here’s how one client turned that around.

The Brafton team’s heading to Affiliate Summit in Las Vegas this January. Here’s a look at the speakers and events we’re looking forward to.

We’re looking back at the top content marketing news from 2015 – plus what marketers can expect for big trends in the new year.

When it comes to content on the web, people don’t need more options. They want better options. Enter: in-depth content.

Email marketing in 2016 requires a mobile strategy. Lead Strategist Dave Behuniak explains why.