Marketing operations 101: It takes a village
The who, the what and the how of all marketing operations.
content marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Financial services marketing that works: 5 ways the finance industry is winning at content
Think content marketing isn’t for the highly-regulated finance industry? These 5 brands prove content is part of a successful strategy.
Agile content marketing: The key to getting through the next 6 months
Agility and flexibility will help see you through the uncertainty ahead.
Brafton’s playbook for reopening
We’ve compiled a list of our priorities for the coming months that you can use as a possible template for your own path forward.
How we helped a global IT services company increase inbound leads by 51% [success story]
B2B companies with long sales cycles need leads, and lots of them. Here’s how we delivered those leads for one of our clients in IT.
Content marketing in a crisis: Do’s and don’ts
Understanding what not to do is often far more crucial than what to do when it comes to dealing with a global pandemic that’s affected the world in more ways than one.
Another week, another round of companies that keep on giving
Even as many parts of the world commence reopening, some companies continue to offer a helping hand wherever they can.
The best digital marketing books that every marketer should read [Infographic]
Expand your digital marketing knowledge by reading up on these must-have books in 2020.
Status check: What should marketers be doing as we start re-opening?
Do what you can to facilitate engagement while still being very mindful of where we are collectively right now with this pandemic.
3 enlightening marketing campaigns that came out of a crisis
These marketing lessons will outlast COVID-19.