Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In this post, we focus on some digital marketing predictions (our own) that didn’t end up happening and have a good old moan about predictions posts in general.
Drawing on results to inform and improve your digital marketing campaign can definitely pay off. Learn more about this digital marketing strategy.
Inbound has changed the way marketers think about engaging with their audiences and has given way to more informed, intentional customers. But what does inbound actually mean, and how is it different from outbound?
Rebuilding a website is a significant investment you’ll want to get right the first time around. Here are 5 tips for doing so successfully.
Lead qualification is an effective process for identifying your ideal customer. A strong lead qualification process can net you a good lead that fills your ideal customer profile.
Inbound marketing creates a pathway for consumers to find their way to your brand. Here’s all you need to know about the history, methodology and success of this marketing technique.
It’s one thing to make customers aware of your brand, and another challenge to engage with your intended audience. Learn about our strategies for audience engagement.
It’s one thing to make customers aware of your brand, and another challenge to engage with your intended audience. Learn about our strategies for audience engagement.
Optimize your lead generation through CTA marketing. Read on to see actual examples of CTAs that work.
Marketing in the real world looks very different than the marketing we learned in college. Here’s how we think the next 5 years of marketing will actually look.